Paramakudi Organi Cotton Saree

The saree produced on handlooms of  Tamilnadu has its unique feature in terms of tradition and culture. The cotton sarees produced in different parts of Tamilnadu are every popular among the consumer within and outside the state too. The cotton sarees developed with traditional designs, colour combinations and workmanship by the Artisans of handloom industry has very good demand in the market, but due to change of fashion trend, it is necessary to introduce new designs, colour combinations etc, so as to attract the younger generation too with competitive price. The quality of the handloom product needs to be improved. Hence a traditional well known Handloom Cluster Paramakudi is identified for the development of cotton sarees on trial and need base for introducing new designs and colour combination for domestic market.