SHELZ PHULKARI EMB WORKS

We as social enterprise for revival of Languishing crafts & lost love for Jammu’s Handicraft while empowering women artisans

We started our journey in 2017 from home.

“Calico Printing & Jammu Phulkari was an obvious choice as they are the most traditional, pre-eminent handicrafts and also one that needs the most assistance. Often, assistance and investment in real handcrafted it goes hand in hand with investing in the lives of rural women.

If and whenever we are able to sell any piece, good percent of the profit goes back to the artisan.”

We create Fusion Fashion with Jammu’s Handicraft i.e. CALICO & PHULKARI. We incorporate an element of celebration in our designs striking a perfect balance between subtle and statement.

Our handmade products are made by expert artisans who have been working for years now and every design has its own history and relevance.