Independence Day

India’s 77th Independence Day is due in just two weeks. As we gear up for Independence Day to unfurl the saffron, white and green national flag and recall the supreme sacrifices of our freedom fighters, this is also the right time to rejoice in traditional artistry and patronise the local craftsmen. There's no better way to participate in this celebration than by embracing and wearing Swadeshi handloom fabrics on August 15th.

What is Swadeshi Handloom?

Swadeshi refers to products made within the country of manufacture or the nation. All forms of textiles and fabrics from India, woven with skilled workmanship, fall under the category of Swadeshi handloom. Swadeshi handloom includes the historic Banarasi saris of Varanasi, the floral Batik prints of West Bengal, the colourful