Swadeshi Handloom

The joy of exchanging gifts permeates the air as homes throughout India become decked up in bright decorations in anticipation of the festival of lights. Traditional cuisine is starting to smell delicious in kitchens. Diwali, a holiday that represents the victory of good over evil and light over darkness, has always been a joyful occasion. But in recent years, the festival's opulence has occasionally come at the price of environmental sustainability. The good news is that people are becoming increasingly conscious of the impact their choices have on the environment and are seeking for methods to celebrate Diwali in an eco-friendlier manner.

Using handlooms and handcrafted goods is one of the most effective ways to support a sustainable Diwali. These goods

India’s 77th Independence Day is due in just two weeks. As we gear up for Independence Day to unfurl the saffron, white and green national flag and recall the supreme sacrifices of our freedom fighters, this is also the right time to rejoice in traditional artistry and patronise the local craftsmen. There's no better way to participate in this celebration than by embracing and wearing Swadeshi handloom fabrics on August 15th.

What is Swadeshi Handloom?

Swadeshi refers to products made within the country of manufacture or the nation. All forms of textiles and fabrics from India, woven with skilled workmanship, fall under the category of Swadeshi handloom. Swadeshi handloom includes the historic Banarasi saris of Varanasi, the floral Batik prints of West Bengal, the colourful