Fashion and Culture

In India, marriages are grand celebrations that thrive with bright colour impressions and eternal traditions combined with majestic attire. Among the infinite varieties of wedding costumes, lehenga remains a majestic one for brides. Though it has become a common affair for machine-made lehengas today, it is on its way to glory in its handloom bridal version because of its uniqueness and elegance. Not only do these portray the artistry of people but also the great textile heritage of India.

Handloom Bridal Lehengas: Unique and Unmatched Wedding Attire

Handloom

India’s 77th Independence Day is due in just two weeks. As we gear up for Independence Day to unfurl the saffron, white and green national flag and recall the supreme sacrifices of our freedom fighters, this is also the right time to rejoice in traditional artistry and patronise the local craftsmen. There's no better way to participate in this celebration than by embracing and wearing Swadeshi handloom fabrics on August 15th.

What is Swadeshi Handloom?

Swadeshi refers to products made within the country of manufacture or the nation. All forms of textiles and fabrics from India, woven with skilled workmanship, fall under the category of Swadeshi handloom. Swadeshi handloom includes the historic Banarasi saris of Varanasi, the floral Batik prints of West Bengal, the colourful

Independence Day is a time to celebrate our nation's freedom and honour our rich cultural heritage. This year, express your patriotism with Swadeshi handloom sarees and kurtas. Here are 10 compelling reasons to choose these beautiful and meaningful garments for your Independence Day celebrations:

The cultural heritage of India is vast and brimming with traditions that are deeply embedded into the lives of the people through practices involving festivals, rituals, customs and even the dress code. There is no doubt that our traditional wear tends to depict regional identity and provides a sense of belonging to the tradition and festivity that used to be part of our cultural calendar for years. Below, we shall try to establish some of these links by viewing typical Indian festive wear and its symbolism.

Sawan is the auspicious month for the start of the